(About)

Curious about what makes people fall for a brand.

I've always been curious about what makes people fall for a brand — not just buy from it, but feel something for it. That curiosity took me from a degree in Economics and Business into the world of luxury fashion, where I've worked on brand strategy and customer experience projects for Brunello Cucinelli and Marni. I like the parts of the job most people skip: the financial model behind a bold idea, the research behind a campaign. Based in Milan, currently sharpening that focus with a Master's in Fashion and Luxury Brand Management at Istituto Marangoni.

Portrait of Sofia Alvarado
(01)

Experience

Finance Intern Westfalia — London, UK
Aug–Sep 2024

Processed and organized invoices and employee expense reports across domestic and international teams; translated Spanish-language documents to support cross-department communication.

Sales Advisor Weekday — London, UK
Feb–Mar 2023

Managed inventory control and stock accuracy, supporting the sales floor during peak periods.

Sales Advisor H&M — London, UK
Nov 2022

Delivered customer service on the sales floor, handled transactions, and maintained merchandising standards.

(02)

Education

Master, Fashion and Luxury Brand Management Istituto Marangoni
2026–2027
Fashion Design: From Inspiration to Creation (short course) Istituto Marangoni
Jan 2026
BSc, Economics and Business Birkbeck, University of London
2022–2025
Certificate: Inside LVMH — Creation & Branding, Operations & Supply Chain
Dec 2025
(03)

Skills and Languages

Skills

  • Brand Strategy
  • Creative Concept Development
  • Business Case & ROI Modelling
  • Financial Documentation & Expense Management
  • Project Management
  • Customer Service & Communication
  • Leadership
  • Adobe Creative Cloud
  • Microsoft Office

Languages

  • English Native
  • Spanish Native
  • Italian Intermediate, studying
  • French Basic